Vidwan-ID : 157267



  • Dr Chandrakumar M

  • Professor
  • Tamil Nadu Agricultural University
Publications 2012 - 2022

Publications

  • 31
    Journal Articles
  • 7
    Book Chapter
  • 3
    Book
  • 2
    Conference
    Proceedings
  • 8
    Other
  • 6
    Projects
  • 1

Google Scholar

Co-author Network


Expertise

Management

Marketing and Advertising Management

Personal Information

Dr Chandrakumar M

Male
Department of Agricultural and Rural Management, Tamil Nadu Agricultural University Tamil Nadu Agricultural University, Lawley Road
Coimbatore, Tamil Nadu, India - 641003


Experience

  • Professor

    Tamil Nadu Agricultural University

  • Associate Professor

    Tamil Nadu Agricultural University

  • Assistant Professor

    Department of Agri Business Management

    Tamil Nadu Agricultural University


Qualification

  • Ph.D

    Tamil Nadu Agricultural University

  • M. Sc (Agrl. Marketing Management)

    Tamil Nadu Agricultural University

  • B. Sc (Agriculture)

    Tamil Nadu Agricultural University


Honours and Awards

2023

INTERNATIONAL TEACHING EXCELLENCE AWARD

I2OR INDIA

2022

BEST TEACHER AWARD

TAMIL NADU AGRICULTURAL UNIVERSITY

2020

Best Article Award

Agriculture and Food E-News Letter

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2023

INTERNATIONAL TEACHING EXCELLENCE AWARD

I2OR INDIA

2022

BEST TEACHER AWARD

TAMIL NADU AGRICULTURAL UNIVERSITY

2020

Best Article Award

Agriculture and Food E-News Letter

2016

Best Paper Award

International Journal of Agricultural Science and Research (IJASR);

2000

Best Student Award

TNAU

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Doctoral Theses Guided

2022

A Study on Consumer Preference Towards Buying of Electric Two Wheelers in Coimbatore City

Ukesh M - 2019501036, Tamil Nadu Agricultural University

2022

Evolving Technologies in Digital Agri-Tech Platforms

Himadri Shikar Swain - 2020501012, Tamil Nadu Agricultural University

2022

A Study on Marketing of Coconut in Palakkad District

Santhosh Kumar M - 2020501025, Tamil Nadu Agricultural University

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2022

A Study on Consumer Preference Towards Buying of Electric Two Wheelers in Coimbatore City

Ukesh M - 2019501036, Tamil Nadu Agricultural University

2022

Evolving Technologies in Digital Agri-Tech Platforms

Himadri Shikar Swain - 2020501012, Tamil Nadu Agricultural University

2022

A Study on Marketing of Coconut in Palakkad District

Santhosh Kumar M - 2020501025, Tamil Nadu Agricultural University

2022

A Study on Marketing of Maize in Tirupur District

Rajamanickam - 2020501035, Tamil Nadu Agricultural University

2021

A Study on Buying Behaviour of Toothpaste in Coimbatore City

Logitha Vanathi S - 2019501013, Tamil Nadu Agricultural University

2020

A Study on Consumer Perception towards Buying of Fast Food in Coimbatore City

Rekha Dabbara - 2018600111, Tamil Nadu Agricultural University

2019

Impact of Sensory Marketing in Consumer Purchasing Decisions towards Velan Kaappi Products in Coimbatore City

K.Gowsalya - 2017600107, Tamil Nadu Agricultural University

2019

Study on Consumer Buying Behaviour towards Jute Products in Coimbatore City

S.Ishwarya Lakshme - 2017600110, Tamil Nadu Agricultural University

2018

A Study on Marketing Behaviour of Cotton Growers in Perambalur District of Tamil Nadu

G.Keerthana - 2016600107, Tamil Nadu Agricultural University

2018

A Study on Marketing Behaviour of Small Onion Growers in Perambalur District of Tamil Nadu

P.Silambarasan, Tamil Nadu Agricultural University

2017

A study on production and marketing of farm fish in Nellore district of Andhra Pradesh

Gutha Aparna - 2015600108, Tamil Nadu Agricultural University

2017

A study on awareness, adoption and market potential of micronutrient and growth regulators in Villupuram and Cuddalore Districts

S. Vasu - 2015600124, Tamil Nadu Agricultural University

2016

A critical analysis of market effectiveness of AMISTAR – A Fungicide on small onion cultivation in Tirupur District

D. Jayasri - 2014600109, Tamil Nadu Agricultural University

2016

Study on perceived factors affecting customer satisfaction towards re-purchase intention in online stores

M. Hareesh - 2014600120, Tamil Nadu Agricultural University

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Membership In Professional Bodies

2021

Society of Economics and Development

Annual Member

2020

Society of Economics and Development

Annual Member

2020

Indian Society of Agricultural Marketing

Annual Member

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2021

Society of Economics and Development

Annual Member

2020

Society of Economics and Development

Annual Member

2020

Indian Society of Agricultural Marketing

Annual Member

2020

Coimbatore Management Association

Annual Member

2020

Agricultural Economics Research Association (India)

Annual Member

2020

Indian Academic Research Association

Life Member

2020

Madras Agricultural Students Union

Life Member

2020

Scholars Academic and Scientific Society

Life Member

2019

Society for Advancement of Human and Nature

Life Member

2019

Indian Academic Research Association

Life Member

2019

Madras Agricultural Students Union

Annual Member

2019

Society for Advancement of Human and Nature

Life Member

2019

Advances in Life Sciences

Life Member

2019

Trends in Biosciences

Life Member

2019

Coimbatore Management Association

Life Member

2016

Consortium of Industrial Agroforestry (CIAF)

Life Member

2015

Consortium of Industrial Agroforestry (CIAF)

Life Member

2009

Valarum Velanmai

Annual Member

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Membership In Committees

2022

UG Admission Committee

NRI Quota Incharge

2020

UG Admission Committee - 2020

NRI Quota Incharge

2019

Play Ground Development Committee

Member

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2022

UG Admission Committee

NRI Quota Incharge

2020

UG Admission Committee - 2020

NRI Quota Incharge

2019

Play Ground Development Committee

Member

2019

Sewage and waste water disposal committee

Member

2019

Beautification and Greening of IoA, Campus

Member

2019

Disciplinary Committee

Member

2019

Hostel Management Committee

Member

2019

Anti-Ragging Monitoring Cell

Member

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Research Projects

Commercial Production of Bio inoculants (Biofertilizers and Bio Control Agents) and providing training to the students and farmers (V60-JQ)

Funding Agency : TNAU - VCS

PMFME Scheme – Incharge for Madurai, Tiruvallur, Tirupathur, Tiruvarur and Tirunelveli Districts

Funding Agency : PMFME

Commercial Production of Vermicompost and Providing Training to the Students and Farmers (V60IU)

Funding Agency : TNAU - VCS

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Commercial Production of Bio inoculants (Biofertilizers and Bio Control Agents) and providing training to the students and farmers (V60-JQ)

Funding Agency : TNAU - VCS

PMFME Scheme – Incharge for Madurai, Tiruvallur, Tirupathur, Tiruvarur and Tirunelveli Districts

Funding Agency : PMFME

Commercial Production of Vermicompost and Providing Training to the Students and Farmers (V60IU)

Funding Agency : TNAU - VCS

Development of National Database on millets and establishing benchmarks for production, consumption and utilization of millets

Funding Agency : DAC&FW, GOI - NFSM

Developing Agribusiness Models linking farmer groups and Farmer Producer Organizations to Markets through Value Chain Management

Funding Agency : ICAR – National Agrl. Science Fund (NASF)

Analysis of Profitability and Self Sustainability of Agribusiness Ventures established by Women Self Help Groups

Funding Agency : TNAU

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